A luxury yacht brand owned by Italian yacht builder Sanlorenzo, Bluegame was formed by one man’s dedication, ambition and passion for sailing. An innovative brand launched by Luca Santella in 2004, Bluegame sought to offer new, original and efficient boats to the yachting industry. Launching its BG range, a synthesis between sophisticated design, Italian authenticity and experiencing life at sea without compromise, Bluegame was acquired by Sanlorenzo in 2018. A development that opened new paths for growth, the brand has rapidly expanded since launching a second range, BGX, in 2019. The two ranges each offer discerning owners different preferences, with the BG range consisting of sports utility yachts, while the BGX range offers larger, avant-garde superyachts. Bluegame is slated to introduce a third range, the BGM, in 2022, which will see the yard enter the multihull segment.